packaging is a form of visual communication has two purposes, first as a function of packing, protecting the product from all the things that can cause damage, the latter as a function of communication, provide product information as well as to persuade consumers.
But did you know there actually are not aware of packaging in a supermarket called "STORE BRANDING", yes that's the packaging that does not seem like the packaging in general. Store Branding is the packaging that is intended to give the impression / atmosphere of the brand image of a product that aims to motivate consumers who pass through buying interest. In the store's aisles between the shelves is the packaging that is not seen as part of store branding, if you look left or right rack will find the brand attributes of a good product just a color, quote, or if we look to the top of the shelves we'll see a row of headers that have an image of a certain product or on the roof we will find a variety of media hanger, it all is a unity of appearance of product packaging that is not visible to our eyes.
Our eyes can not see but our brains are not directly led to a certain product, then comes the "desire" in us to get that product, that's the power of branding stores.
if you want to see the attributes of store branding there are some common terms such as:
1. shelf
2. Gondolas
3. island
4. self stripe
5. devider
6. header
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