By Lyndsay Flagel
Struq Personalized Ads www.struq.com Unmatched ROI for advertisers with personalized video and display ads.
Pubcon Paradise Hawaii www.pubcon.com Search and social media training and conference: 13-15 Feb 2012
There are a variety of ways to advertise your business or special
events around your town. You can create online ads, use billboards, or
make a commercial. With this poor economy, local companies may find
difficulty keeping their business afloat; and may not be able to afford
the extra expense of advertising, instead of the usual advertisements,
check into city banners. Banners can provide a sense of community rather
than a massive billboard of your company on the interstate. Using a
banner, you can simplify your company by advertising your name, location
(number) what you sell and perhaps, even a screen print of happy
customers.
Every city has a downtown area no matter the city's size. With a downtown banner, you are selling your company to the majority of the population, given that most events are bound to happen in the downtown area. Figuring out your targeted population is important. One thing to consider is your banner's background color. Use a different background color on your banner based on the season. For example if it is spring, use a brighter banner. Perhaps, your store is located in a shopping center; a bright color would be useful as well to give the "BAM" affect. A shoppers' eyes will go to your banner, hence increasing your revenue. During the winter, I would suggest a shade of blue or red. Those colors help keep the mood that winter weather provides. Blue isn't necessarily depressing, just neutral with the continuous grey skies that winter seems to present most days.
A downfall for using banners to advertise would be nighttime. If you are concerned about this, place your banner on a light pole. Day and night passersby will see your business. It's not typical to put an address on any type of advertisement, unless you've created a commercial. Just make note of the area of town you are located, like "Downtown you'll find" or "Located around" and insert your area to help specify where potential customers can purchase your items. Instead of your area of location, at the bottom of the banner put a phone number.
Screen-printed banners are beneficial to sell your town as visitors enter and leave town. These types of banners are typical around college campuses. School pride is big, especially during the fall when tailgating is happening before the football games. Use a banner stand to support your team loud and clear.
Every city has a downtown area no matter the city's size. With a downtown banner, you are selling your company to the majority of the population, given that most events are bound to happen in the downtown area. Figuring out your targeted population is important. One thing to consider is your banner's background color. Use a different background color on your banner based on the season. For example if it is spring, use a brighter banner. Perhaps, your store is located in a shopping center; a bright color would be useful as well to give the "BAM" affect. A shoppers' eyes will go to your banner, hence increasing your revenue. During the winter, I would suggest a shade of blue or red. Those colors help keep the mood that winter weather provides. Blue isn't necessarily depressing, just neutral with the continuous grey skies that winter seems to present most days.
A downfall for using banners to advertise would be nighttime. If you are concerned about this, place your banner on a light pole. Day and night passersby will see your business. It's not typical to put an address on any type of advertisement, unless you've created a commercial. Just make note of the area of town you are located, like "Downtown you'll find" or "Located around" and insert your area to help specify where potential customers can purchase your items. Instead of your area of location, at the bottom of the banner put a phone number.
Screen-printed banners are beneficial to sell your town as visitors enter and leave town. These types of banners are typical around college campuses. School pride is big, especially during the fall when tailgating is happening before the football games. Use a banner stand to support your team loud and clear.
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