How to Display Fair Trade Products During the Holidays

By Joan S Rasch

Displaying beautiful items offers retailers an immediate and effective upgrade. And for maximum impact, no time is more important than the holidays. Many retailers are finding that wholesale fair trade products are now available in a wide array of options, and the choices continue to grow. This growth has been almost exponential; therefore the limits in availability have disappeared. This translates into the fact that displaying fairly traded, certified products such as wholesale bags during the holidays is an unsurpassed creative solution for retailers.

Using any kind of certified, fairly traded product can immediately help retailers in overall sales and customer appreciation for the store's brand, specific location, sales staff, etc. Out of so many wholesale fair trade options, wholesale bags are just one option. Using this example, an important display idea is to make sure some kind of information tells the story behind the construction of the bags, with both information about how the workers are compensated and a good-sized certified logo found prominent in some way.

Highlighting the natural dyes also makes sense. Perhaps having the display involve both hands and natural imagery (tree branches, live or dried plants, etc.) makes a world of sense. Interesting photos printed from the internet with small Indian villages, images of the artisans on pit looms, and hands weaving bags are good choices in displays. The sky is the limit, and featuring the sky might be nice. Images that reflect sustainability are also good. And a sky is a great place to add some words in big script, such as "sustainability", "handmade", or "environmentally friendly."

Another display option is to situate information in various places about the fair trade bags or whatever items you feature. Near or at the checkout is an excellent choice, and sales staff with info nearby is always a good idea. Staff appreciate having good information handy and in clear view of the display. Such choices make it easier for sales staff to do their best job selling. Moreover, sales staff can listen to each other improve their sales presentations, with management taking the lead.

Of the many options in fair traded products, wholesale fair trade merchandise in general and wholesale bags in particular offer superb display options that will immediately lift the overall appeal of your retail store. Clothing, food items, home adornment, cards, etc. are other wholesale fair trade options.

Creating wonderful display options with these sustainable and ecologically friendly products could open doors previously overlooked for your retail store.

Joan Rasch enjoys writing articles for businesses who are interested in wholesale fair tradeproducts, scarves, jewelry, wholesale bags and clothing. Fair trade products are a result of an organized social movement and market based approach that strives to assist people in developing countries improve trading conditions and promote sustainability.