4 Tips to Successful Content Marketing

By Martn Mciver

Marketing is a tool that is required to get your business the exposure that you need to gain new customers and grow your company.

There are plenty of people who will claim to be able to do great marketing, yet many of these people over look the basics and are unable to deliver where it counts, which is converting people into customers.

Interacting with your customers is vital, no matter what platform you decide to use and there are a few things that you need to know in order to do this successfully.

People like to be spoken to directly. Whenever you decide that you are going to produce content, whether it is for an email news letter, a video to go online, content for a blog or even the information for your website you need to speak to your audience as if you were only talking to them.

This approach helps them to feel like that you are connecting with them and helping with what they are interested in.

Provide a good mix of content and selling. Understandably you will want to make a sale of your product or your service, but very few marketing sales happen on the first contact. People are savvy and don't just throw their money at the first thing that comes along. People like to check reviews, see what else is on offer and speak to friends before spending their hard-earned cash. This makes building a relationship even more important. It might not generate a short-term sale but long-term you can resell to these people time and time again if you build a relationship with these people.

Offer people free advice, help and information so that they can make an informed decision. Even if you can't give them what they want send them to a competitor. This might sound mad, but if you can't be honest they won't be coming back. A good relationship will allow you to re-market to these people time and time again and will also get you recommended by them to other people.

Make your content on whatever you do easy to read. It should be fun to write and therefore can be fun to read. So many sites go down the corporate route and it often comes off as sterile. A more friendly approach is ideal to let people know that you are approachable and welcoming.

This will provide you with a starting point if you want to engage more successfully with your customers.