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Category Management www.delta-assoc.com Training workshops that 400+ mfg's and retailers have attended
Money makes the world go round; no other phrase or saying defines
the importance of money and the money earned through business better
than this particular saying. Business plays a very important role in
helping the economy of a country grow and also helps in keeping the
economy at a sustainable and stable position. Any discussion on business
is not considered complete without discussing the role and importance
of retail business and how it positively influences the economy and the
lives of the general consumers.
The goods that are sold at retail shops go through a lengthy process before finally reaching the hands of the consumer or the user. A retail shop is the final destination of a product before it reaches its intended user or audience and typically retail shop or retail business owners purchase these goods in bulk from the wholesalers. Most retail businesses are run in the form of shops or retail outlets that are conveniently located in a market hustling and bustling with shoppers, in a mall or any location that is easily accessible by the majority of the consumers. Retail businesses usually cater to local customers and local markets and that is why they face a tough competition to survive and earn their share of profit. Since the retail business is dependent on the local people, they need a vibrant brand identity and a dynamic Retail Logo to make their mark and boost their business. The need for a descriptive, distinct and unique logo is felt most in the retail industry since retail businesses of every size and stature need to represent their business in a creative way to make their presence felt.
From the looks of it, the retail industry might look like something at the end of the production chain and hence some people could be deceived into believing that designing a retail logo would be as easy as apple pie. On the contrary, because of the vibrant and consumer facing nature of the retail industry, it makes it even more difficult and challenging for logo designers to design logos for the retail industry. The most important blessing for designing retail logos comes in the form of little or no restrictions on creativity. Whatever works in identifying a brand, creating hype and attracting customers is considered to be more than acceptable logo in the retail business. The decision of finalizing the look and feel of the logo depends upon the shopkeepers or retailers aesthetic choices and consequently the logo designer is given full liberty and freedom while designing retail logos. The only real requirement that the retail business presents is that the logo should be charismatic, dynamic and have alluring colors to attract potential customers and the wondering eye.
Some key factors to give thorough consideration while designing logos for the retail industry are:
• Be careful with the fonts and how you place the words
• Give colors due respect
• The style, layout and the final look of the logo must be exciting
• The design scheme and the thought should be simple to understand
The goods that are sold at retail shops go through a lengthy process before finally reaching the hands of the consumer or the user. A retail shop is the final destination of a product before it reaches its intended user or audience and typically retail shop or retail business owners purchase these goods in bulk from the wholesalers. Most retail businesses are run in the form of shops or retail outlets that are conveniently located in a market hustling and bustling with shoppers, in a mall or any location that is easily accessible by the majority of the consumers. Retail businesses usually cater to local customers and local markets and that is why they face a tough competition to survive and earn their share of profit. Since the retail business is dependent on the local people, they need a vibrant brand identity and a dynamic Retail Logo to make their mark and boost their business. The need for a descriptive, distinct and unique logo is felt most in the retail industry since retail businesses of every size and stature need to represent their business in a creative way to make their presence felt.
From the looks of it, the retail industry might look like something at the end of the production chain and hence some people could be deceived into believing that designing a retail logo would be as easy as apple pie. On the contrary, because of the vibrant and consumer facing nature of the retail industry, it makes it even more difficult and challenging for logo designers to design logos for the retail industry. The most important blessing for designing retail logos comes in the form of little or no restrictions on creativity. Whatever works in identifying a brand, creating hype and attracting customers is considered to be more than acceptable logo in the retail business. The decision of finalizing the look and feel of the logo depends upon the shopkeepers or retailers aesthetic choices and consequently the logo designer is given full liberty and freedom while designing retail logos. The only real requirement that the retail business presents is that the logo should be charismatic, dynamic and have alluring colors to attract potential customers and the wondering eye.
Some key factors to give thorough consideration while designing logos for the retail industry are:
• Be careful with the fonts and how you place the words
• Give colors due respect
• The style, layout and the final look of the logo must be exciting
• The design scheme and the thought should be simple to understand
Jimmy D Blacks is considered one of the leading expert on
productivity and simplicity, and he has also written the top-selling
productivity e-book How to create Logo Design It has sold thousands of copies and has reached tens of thousands of readers.
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