Monday, November 14, 2011

Marketing Your Brand: The Power Of Exhibition Stands

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Looking for booth designs www.exponents.com Does your design meet your needs? View exhibition booth designs now!
Big Time Brands www.slapwatch.com As Seen on CNN and The View Makers of Slap Watch and more
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You have put meticulous work into building your reputation and satisfying your customer base. You have made your products and services as good as they possibly can be, better than those of the competition, and you are always looking for the next level.
You have created a brand message that accurately depicts the quality of your service, the intensity of your drive, and the benefits of doing business with you. You now have the opportunity to shout your brand to the heavens at the next industry event, trade show, or affiliate program.
You need exhibition stands in order to make your brand stand out from all of the other people who think that they have the same thing you do - the best product or service in the world.
How do you make yourself truly stand out in an increasingly cluttered world full of increasingly disloyal and impatient customers?
The right exhibition stand in the right place at the right time can be your answer.
There are many different types of exhibition stands based on your event, your budget, and many mitigating factors. Below are a few of the different types and what they are best used for:
1. The traditional stand. The double rod with the platform in between has to be the most tried and true of all exhibition stands, and still one of the most popular. This type of stand has an old world appeal to it, used to bring back feelings of nostalgia and comfort.
2. The modular display stand. Modular display stands are stands that come apart at certain points, and allow an exhibitor to play around with the display. These types of stands are great to use when you can't quite get in touch with the exhibition executives to know exactly how much space you will have at an event. They are also great for travel, as they can be broken up and placed into luggage quite easily.
3. The literature stand. This specialized stand is best for booksellers, as it resembles a bookshelf more than anything. A levelled display that will allow an exhibitor to place things at eye level, the literature stand is also good for tiered displays or displays of products at different quality levels.
4. The banner stand. Perhaps the newest and greatest of the stands, banner stands have their own subculture of sorts, and the going gag seems to be to get the biggest banner that you can in order to make the competition look bad the previous year. These types of stands are great for travel and come in many variations: rigid, motorised, cassette, and roller banners.
5. The pop up stand. The pop up stand is quite the artistic standout, and the most portable option for any business to use. The pop up stand is perhaps the most versatile stand of the five mentioned, and the most customizable outside of the modular stand. The pop up stand is perhaps the best outside of the biggest banner stand that you can find for branding.
Find out more about exhibition stands.

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