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Stop with the movie style color posters or the portrait type
prints. The more you produce the same old cliché posters, the less
audiences you get for your marketing message. The key in today's poster
marketing is of course modernization. You must approach your poster
designs in a dynamic and fresh new concept every time. This will give
your prints that sense of trendiest and freshness that people respond to
more easily.
Let me give you five very fresh new ideas that you can apply to your own color posters today. Adopt these modern poster approaches to your prints and you will see better results from them. Just test these out and see!
1. Be more "social".
People are more social these days thanks to all those social networks. That is why a good key concept to use in your color posters is to be more social with them. Instead of just adding in marketing messages, make sure that you add that social element into the details and graphics. Of course use more people models in your designs instead of just graphics and pictures.
Beyond this, make sure that you also add in testimonials, real customer comments, thread postings, social network pages and all the other social elements in between. With that kind of social proof obvious in your poster marketing message, people will be more engaged with reading and understanding what your posters have to say.
2. Ride those web 2.0 styles.
When it comes to design, the Internet can help you with their concept of web 2.0 styles. The web 2.0 style is typically a bit colorful, cute and sleek. There are no hard edges to this type of design, and instead you get cute and smoother type design elements.
Much like how Facebook and Twitter renders their sites today, you should see people respond to your prints more favorably because they look trendy using those web 2.0 styles. So why not try it out and see if these designs can work well on your posters.
3. Use more advanced digital art.
Digital art has advanced quite quickly with every release of new and powerful design applications. Use this kind of art style for your own posters if you also want that powerful and modern type designs. Try to composite graphics, photographs and other design elements into one very impressive and very colorful rendering of your concept for the best possible effect.
Believe me, people really pay attention once they see a fine design example of modern digital art. So make sure that you try to review your designs and improve your digital arts whenever you can.
4. Add more interactivity.
People like interactivity, and for marketing, interactivity helps you hook readers more readily to understanding the marketing message. That is why it is a good idea to also add more interactivity to your color posters. You can simply add some simple folded elements or maybe even small slits or perforated coupons within the poster design itself. By letting people interact with your posters, you will see them actually reading the whole poster with its message through and through.
5. Embed more advanced materials.
Also, since we are talking about modern ideas, you can also invest in very modern designs for your posters that include advanced materials. You will want to ask your printing service about it, but basically you can go for advanced metallic inks, glittery type paper, glossy type coatings, embedded plastics etc. etc. These advanced materials add an additional dimension to your printing, making them look very modern and advanced even.
Why not try out some of these modern ideas for your posters? Each concept is worth a try believe me, and if you can combine more in one poster it will be great.
Let me give you five very fresh new ideas that you can apply to your own color posters today. Adopt these modern poster approaches to your prints and you will see better results from them. Just test these out and see!
1. Be more "social".
People are more social these days thanks to all those social networks. That is why a good key concept to use in your color posters is to be more social with them. Instead of just adding in marketing messages, make sure that you add that social element into the details and graphics. Of course use more people models in your designs instead of just graphics and pictures.
Beyond this, make sure that you also add in testimonials, real customer comments, thread postings, social network pages and all the other social elements in between. With that kind of social proof obvious in your poster marketing message, people will be more engaged with reading and understanding what your posters have to say.
2. Ride those web 2.0 styles.
When it comes to design, the Internet can help you with their concept of web 2.0 styles. The web 2.0 style is typically a bit colorful, cute and sleek. There are no hard edges to this type of design, and instead you get cute and smoother type design elements.
Much like how Facebook and Twitter renders their sites today, you should see people respond to your prints more favorably because they look trendy using those web 2.0 styles. So why not try it out and see if these designs can work well on your posters.
3. Use more advanced digital art.
Digital art has advanced quite quickly with every release of new and powerful design applications. Use this kind of art style for your own posters if you also want that powerful and modern type designs. Try to composite graphics, photographs and other design elements into one very impressive and very colorful rendering of your concept for the best possible effect.
Believe me, people really pay attention once they see a fine design example of modern digital art. So make sure that you try to review your designs and improve your digital arts whenever you can.
4. Add more interactivity.
People like interactivity, and for marketing, interactivity helps you hook readers more readily to understanding the marketing message. That is why it is a good idea to also add more interactivity to your color posters. You can simply add some simple folded elements or maybe even small slits or perforated coupons within the poster design itself. By letting people interact with your posters, you will see them actually reading the whole poster with its message through and through.
5. Embed more advanced materials.
Also, since we are talking about modern ideas, you can also invest in very modern designs for your posters that include advanced materials. You will want to ask your printing service about it, but basically you can go for advanced metallic inks, glittery type paper, glossy type coatings, embedded plastics etc. etc. These advanced materials add an additional dimension to your printing, making them look very modern and advanced even.
Why not try out some of these modern ideas for your posters? Each concept is worth a try believe me, and if you can combine more in one poster it will be great.
For comments and inquiries about the article visit: Posters.
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
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