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Brochures have always been a great marketing tool, especially for
people looking for more information before they commit to purchasing or
signing up with a company.
But, not all brochures are created equally. If you want to get the biggest return on your investment possible, you need to design a brochure that looks professional and gets your information and sales pitch to the viewer. Check out these three brochure design tips below and follow them if you want your brochures to have a greater impact.
Less Copy
We all have lots to say, but with brochures there is very limited room. It may be tempting to cram as much information as possible into a tiny brochure, but this is not the right choice. Take you original copy and try and cut it down to just the most important facts, features and information possible. Your goal is to inform in as few words as possible. Too much text can overwhelm a viewer and make them want to put your brochure down.
When writing copy you should always break up large blocks of text with headings and subheadings. Also, bullet points work well at breaking up heavy copy. This makes the brochures easier to read and makes it easy for people to scan brochures for important details and facts.
Better Images
One thing we want more of in brochures is images and graphics. Images can speak volumes and professional stock photography is a great way to enhance a brochure design. Your images must appeal to your target audience and help convey your message and invoke the right feelings to help lead a viewer towards becoming a new sale or client.
If you can not afford to hire a photographer for custom stock photos, your next best bet is to use stock photography sites to find high resolution and high quality images and graphics.
More Spacing
As we mentioned before, text and images can easily overcrowd a brochure making it stressful to read. You should aim for lots of white space, which means proper spacing around text and images to make it easier to read.
You also must consider how a viewer will interact with a brochure, such as where they will place their fingers when reading, and how the brochure is folded.
All these factors mentioned above must be taken into consideration if you want your brochures to come out as nice as possible. A little extra effort can go a long way.
But, not all brochures are created equally. If you want to get the biggest return on your investment possible, you need to design a brochure that looks professional and gets your information and sales pitch to the viewer. Check out these three brochure design tips below and follow them if you want your brochures to have a greater impact.
Less Copy
We all have lots to say, but with brochures there is very limited room. It may be tempting to cram as much information as possible into a tiny brochure, but this is not the right choice. Take you original copy and try and cut it down to just the most important facts, features and information possible. Your goal is to inform in as few words as possible. Too much text can overwhelm a viewer and make them want to put your brochure down.
When writing copy you should always break up large blocks of text with headings and subheadings. Also, bullet points work well at breaking up heavy copy. This makes the brochures easier to read and makes it easy for people to scan brochures for important details and facts.
Better Images
One thing we want more of in brochures is images and graphics. Images can speak volumes and professional stock photography is a great way to enhance a brochure design. Your images must appeal to your target audience and help convey your message and invoke the right feelings to help lead a viewer towards becoming a new sale or client.
If you can not afford to hire a photographer for custom stock photos, your next best bet is to use stock photography sites to find high resolution and high quality images and graphics.
More Spacing
As we mentioned before, text and images can easily overcrowd a brochure making it stressful to read. You should aim for lots of white space, which means proper spacing around text and images to make it easier to read.
You also must consider how a viewer will interact with a brochure, such as where they will place their fingers when reading, and how the brochure is folded.
All these factors mentioned above must be taken into consideration if you want your brochures to come out as nice as possible. A little extra effort can go a long way.
High Quality Prints specializes in professional, yet cheap brochure printing services. Visit them for all your online printing needs.
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