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Learning what motivates your workers can lead you to a more
productive and profitable business. In the retail world, associates can
get bored, disgruntled and begin to feel unfulfilled in their jobs. This
leads to bad customer service and a negative image for your business.
Creating an environment where your employees feel that they have a
positive impact on customers and the business can greatly improve morale
and performance.
One way to improve your employees' morale and motivate them to do a better job is with job evaluations. These evaluations should not only come from you, but from your customers and even other co-workers. When gathering contact information for frequent customer programs, have the customers rate their experience in the store. You can have the employee that checks them out put their name on the card as the person that helped them. This not only helps you to see who is doing an outstanding job, but also puts the employee in a situation where they are held accountable for their performance.
Having other employees rate someone is a little trickier. You have to watch out for malice and escalated situations. Choose employees at random to do ratings and always keep the comments confidential. Be selective about comments that you share with employees. Hold meetings and feature an employee that received an outstanding review from either an employee or a customer. Make sure that you, as the manager, find something positive to say about each person.
Giving positive feedback is possibly the best thing that you could do for your business. Most people do not take very kindly to criticism unless it is carefully delivered. Try to outweigh the bad with the good when you do have to reprimand someone.
Let the employees play a role in the success of the business. Coming up with retail display designs or front window displays is a great way to give bored employees a creative and competitive outlet. Not only will you get some great new ideas, but employees will be anxious to make their displays as good as possible.
Give them something to start with, like an empty window, mannequins, or a special rack display, like a double rail garment rack. Each employee can have their own garment rack or display apparatus to work with. Let them come up with creative ideas and compete for the front window display. Keep the work environment creative and competitive, throw in some positive reinforcement and open communication, and you could have the dream retail environment that you need to be very successful.
One way to improve your employees' morale and motivate them to do a better job is with job evaluations. These evaluations should not only come from you, but from your customers and even other co-workers. When gathering contact information for frequent customer programs, have the customers rate their experience in the store. You can have the employee that checks them out put their name on the card as the person that helped them. This not only helps you to see who is doing an outstanding job, but also puts the employee in a situation where they are held accountable for their performance.
Having other employees rate someone is a little trickier. You have to watch out for malice and escalated situations. Choose employees at random to do ratings and always keep the comments confidential. Be selective about comments that you share with employees. Hold meetings and feature an employee that received an outstanding review from either an employee or a customer. Make sure that you, as the manager, find something positive to say about each person.
Giving positive feedback is possibly the best thing that you could do for your business. Most people do not take very kindly to criticism unless it is carefully delivered. Try to outweigh the bad with the good when you do have to reprimand someone.
Let the employees play a role in the success of the business. Coming up with retail display designs or front window displays is a great way to give bored employees a creative and competitive outlet. Not only will you get some great new ideas, but employees will be anxious to make their displays as good as possible.
Give them something to start with, like an empty window, mannequins, or a special rack display, like a double rail garment rack. Each employee can have their own garment rack or display apparatus to work with. Let them come up with creative ideas and compete for the front window display. Keep the work environment creative and competitive, throw in some positive reinforcement and open communication, and you could have the dream retail environment that you need to be very successful.
About the Author: John Garvey is on the staff of Only Garment
Racks, a leading online source of garment racks including clothing
racks. Find a high quality garment rack or clothing rack at http://www.onlygarmentracks.com.
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