Types of Point of Purchase Displays

By Sally Stuart price!

When it comes to displaying certain products some retailers run out of prime shelf space and in turn decide to use point of purchase displays. These are great at capturing the attention of perspective buyers. It offers the retailer to scream out their message in hopes of gaining additional sales.

Have you ever really thought about it?

Think about it: Have you ever walked into a store and have been immediately struck by a sign or display that has caught your attention? It may have even been overwhelming to you. This is what advertisers know and bank on. You may have even found the display obnoxious, but it did the job and got your attention. It may have even subconsciously enticed you to buy the product. This makes it an impulse buy because it wasn't something that you planned on buying when you originally walk into the store.

Points of purchase displays or POP for short are generally made from two different plastic type materials. They are also made so that a certain type of printing ink formulations can be used on them. Point of purchase displays can be used with art work and other logos as well as digital photos. The first type of plastic is one that is made from Corroplast. This type of plastic is designed to be used outside and can endure all types of weather. It is made so that it can withstand sun, rain, and wind. It is a versatile plastic and can also be used inside for advertising.

The second type of plastic used for point of purchase displays is made for indoor advertising. It is foam core, also known as foam board. This plastic is available in 3/16" and a 3/8" thickness. It has a nice smooth surface on both sides and be printed on both sides. It is less durable than corroplast and not waterproof. It is normally used by placing it on top of an easel or stood upright using a brace.

The Coroplast is a 4mm thick white material with two sides that are smooth and can also be printed on both sides. It has corrugated plastic "flutes." This type of sign is best recognized as a yard sale or political candidate sign. You can get them in a few different sizes ranging from the standard 4'x 8' to the custom 5'x10'. These signs can last a long time if they are properly taken care of. Point of purchase displays have become a staple in advertiser's campaigns because they work.