Arguably the most taxing job in setting up your own exhibition is
to actually be there and man it. Manning your exhibition stand means
one has to be there and become an ambassador for your company, product
or business. There are many things that you should consider when hiring a
manning staff or choosing your own, so we put the most essential here
to get the job done right
When you are in the process of selecting the staff, you have to keep in mind that they should be able to show that your company holds a positive image that will benefit the visitors. The most basic things you want to observe from a potential staff member are looks, knowledge, work ethic and the ability for the staff member to easily talk to and relate to other people - strangers at that. While your exhibition stand contractors are probably busy with putting up the different exhibition stand designs, banners, lights and more, you should also be considering (or hire someone if this isn't your thing) the clothes or uniforms your ambassadors should be wearing. While they should be presentable, they should also be comfortable, as manning an exhibition stand will take long hours. Speaking of stand, you have to make them wear comfortable shoes too. Make your staff look professional while, at the same time, eye-catching. Try to have a uniform that's associated with the theme of your stand. This will make them easily identifiable when they veer away from your exhibit.
Of course, your staff should also have knowledge of the goods and services you'd be presenting. This includes all prices, promos and special offers, if any. Many of the potential clients and customers in these trade shows often ask a lot of questions. Plus, because of the magnitude of the show, not all of them would be interested to stay in one booth for too long. That's why you should make sure that your exhibitors know your products by heart.
To keep them interested, prepare brochures or other reading materials that will be available for pick up, or at least have your exhibition stand contractors or designers help you with providing this if they offer such a service. Sometimes, other people are just there to walk around and see nothing in particular. Giving them something to read will at least poke their interest after they've gone through the show.
Another very important aspect of manning an exhibition is the ability of you and your exhibition staff to communicate well with huge crowds and talking to different kinds of people. Make sure that your staff are confident enough but not too invasive. In these sorts of shows, it may be more advantageous to train an already great communicator of your product rather than sending a specialist who won't talk at all.
Finally, you want to make sure that you only put an adequate amount of staff into your exhibition stand at a certain amount of time. Too many will make your stand too intimidating, while too few will make it look dull and uninteresting. There should also be a space in your exhibit where you can place your items/products there without becoming distracting. All these tips will help ensure that your exhibition and staff will be well met with success.
When you are in the process of selecting the staff, you have to keep in mind that they should be able to show that your company holds a positive image that will benefit the visitors. The most basic things you want to observe from a potential staff member are looks, knowledge, work ethic and the ability for the staff member to easily talk to and relate to other people - strangers at that. While your exhibition stand contractors are probably busy with putting up the different exhibition stand designs, banners, lights and more, you should also be considering (or hire someone if this isn't your thing) the clothes or uniforms your ambassadors should be wearing. While they should be presentable, they should also be comfortable, as manning an exhibition stand will take long hours. Speaking of stand, you have to make them wear comfortable shoes too. Make your staff look professional while, at the same time, eye-catching. Try to have a uniform that's associated with the theme of your stand. This will make them easily identifiable when they veer away from your exhibit.
Of course, your staff should also have knowledge of the goods and services you'd be presenting. This includes all prices, promos and special offers, if any. Many of the potential clients and customers in these trade shows often ask a lot of questions. Plus, because of the magnitude of the show, not all of them would be interested to stay in one booth for too long. That's why you should make sure that your exhibitors know your products by heart.
To keep them interested, prepare brochures or other reading materials that will be available for pick up, or at least have your exhibition stand contractors or designers help you with providing this if they offer such a service. Sometimes, other people are just there to walk around and see nothing in particular. Giving them something to read will at least poke their interest after they've gone through the show.
Another very important aspect of manning an exhibition is the ability of you and your exhibition staff to communicate well with huge crowds and talking to different kinds of people. Make sure that your staff are confident enough but not too invasive. In these sorts of shows, it may be more advantageous to train an already great communicator of your product rather than sending a specialist who won't talk at all.
Finally, you want to make sure that you only put an adequate amount of staff into your exhibition stand at a certain amount of time. Too many will make your stand too intimidating, while too few will make it look dull and uninteresting. There should also be a space in your exhibit where you can place your items/products there without becoming distracting. All these tips will help ensure that your exhibition and staff will be well met with success.
You're right in that there is a fine balance between having people manning your exhibition stand that can talk to people without being to pushy. Some good advice thanks.
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