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New exhibitors who take a trade show booth rental make the
mistake of making their booths very flashy thinking that this will
impress potential customers. The quality of trade show exhibits can help
improve revenue or create a bad impression on customers. The number of
visitors at a booth is not so critical. Rather, when they do visit a
booth, how interested are they is what matters. The goal of all
businesses that engage a trade show booth must be to impress customers. A
memorable trade exhibit can create sales or create a lasting impression
in people's minds.
To engage the attention of people, make the best use of your trade show exhibits by using the following tips for the displays:
• Make it neat and visible
• Create the right impression
• Make it a crowd puller
• Have interesting giveaways
• Make information easily available
• Have the right personnel
• Engage visitors
• Follow up immediately
Trade show exhibits must be neat, uncluttered and at eye level. If the display is way above the heads of average people, it can be read at a distance but not close by which will put off most people. Prices and product details must be clearly marked and visible. The display must create the right impression and a good sales strategy is to show that products are in high demand. Strategic sold signs on some products can give the impression that your products are in demand and interest more customers. A good way to give the right impression is to ensure your display is a crowd puller.
Engage people by having a prize draw, quizzes, computer games and such. In this way, people will know that this is a booth where interesting things are happening, as they will see a crowd around the booth. More people will get interested and by having a contest with a prize draw, you can get contact information of visitors. Another good way to have an interesting booth is to have scheduled demonstrations. For example, a company that sells juicers or blenders can have a demo every hour to demonstrate the product and give a free taste to visitors. People will be interested and seeing the crowd, more people will come along.
Have small, tasteful, yet inexpensive giveaways at your booth that will remind people about your business. Ensure the giveaways are placed in a place where people have to walk through your booth exhibit rentals to get to them. Having the right promotional material on attractive looking literature racks is important. This will help visitors know more about the products your company deals in, prices, shipping costs and other information. This saves them the trouble of waiting to get the information from salespeople. Apart from interesting color brochures or fliers, have some price sheets, order forms and business cards handy to give to visitors.
Media at trade shows are also an important way to let people know about your products, so, have a press kit ready to give them. The trade show booth must not be left unmanned at any time - even lunch hours. Ensure there are enough personnel to take turns and that you have some technical staff to answer product queries apart from salespeople. Make sure there are enough order forms and stationery ready to take information from customers.
Personnel at the trade show booth must be welcoming and be able to engage visitors. Always have a friendly smile and however annoying a visitor maybe, do not let them see it. Chat with visitors in a pleasant way, find out what they are looking for and offer sensible solutions to them. Do not be an over aggressive salesperson and do not intimidate visitors to the booth. Get contact details from interested customers and make sure that a follow up is done promptly after the trade show is over. Use email or call up visitors for the sooner you make contact, your company will stand out in their minds and you are likely to score over competitors.
So, when you take a trade show booth rental, there are two main considerations. The first is to ensure the trade show exhibits are interesting and visible so that people will take the effort to walk over and have a second look. Once they get there, make sure they are duly impressed by the interesting and neat display. Trade shows can generate an enormous amount of business if approached in the right way.
To engage the attention of people, make the best use of your trade show exhibits by using the following tips for the displays:
• Make it neat and visible
• Create the right impression
• Make it a crowd puller
• Have interesting giveaways
• Make information easily available
• Have the right personnel
• Engage visitors
• Follow up immediately
Trade show exhibits must be neat, uncluttered and at eye level. If the display is way above the heads of average people, it can be read at a distance but not close by which will put off most people. Prices and product details must be clearly marked and visible. The display must create the right impression and a good sales strategy is to show that products are in high demand. Strategic sold signs on some products can give the impression that your products are in demand and interest more customers. A good way to give the right impression is to ensure your display is a crowd puller.
Engage people by having a prize draw, quizzes, computer games and such. In this way, people will know that this is a booth where interesting things are happening, as they will see a crowd around the booth. More people will get interested and by having a contest with a prize draw, you can get contact information of visitors. Another good way to have an interesting booth is to have scheduled demonstrations. For example, a company that sells juicers or blenders can have a demo every hour to demonstrate the product and give a free taste to visitors. People will be interested and seeing the crowd, more people will come along.
Have small, tasteful, yet inexpensive giveaways at your booth that will remind people about your business. Ensure the giveaways are placed in a place where people have to walk through your booth exhibit rentals to get to them. Having the right promotional material on attractive looking literature racks is important. This will help visitors know more about the products your company deals in, prices, shipping costs and other information. This saves them the trouble of waiting to get the information from salespeople. Apart from interesting color brochures or fliers, have some price sheets, order forms and business cards handy to give to visitors.
Media at trade shows are also an important way to let people know about your products, so, have a press kit ready to give them. The trade show booth must not be left unmanned at any time - even lunch hours. Ensure there are enough personnel to take turns and that you have some technical staff to answer product queries apart from salespeople. Make sure there are enough order forms and stationery ready to take information from customers.
Personnel at the trade show booth must be welcoming and be able to engage visitors. Always have a friendly smile and however annoying a visitor maybe, do not let them see it. Chat with visitors in a pleasant way, find out what they are looking for and offer sensible solutions to them. Do not be an over aggressive salesperson and do not intimidate visitors to the booth. Get contact details from interested customers and make sure that a follow up is done promptly after the trade show is over. Use email or call up visitors for the sooner you make contact, your company will stand out in their minds and you are likely to score over competitors.
So, when you take a trade show booth rental, there are two main considerations. The first is to ensure the trade show exhibits are interesting and visible so that people will take the effort to walk over and have a second look. Once they get there, make sure they are duly impressed by the interesting and neat display. Trade shows can generate an enormous amount of business if approached in the right way.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits, visit his site today.
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