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To attempt to give you the tips on how to make an effective logo
without delineating what a logo is, may be futile. First, let me clarify
what it is that we are trying to create. A logo is a striking devise
that may contain a name, an image or a brand to stand for an institution
or manufactured goods.
Now, experts may have different perspectives on how to assemble a logo but the guidelines below are an integration of the different approaches on how to put together different elements that make for a powerful logo.
Proper
A logo needs to appropriately relate to the business, although it does not necessarily have to emulate what the company's customary function is. The logo can be relevant to the general business activity or its product/s. Let's take for example you are creating a logo for a romantic restaurant, you need for it to show passion by using red font, you may include a wine glass icon and the business name. But it would be inappropriate to use childish colors as the essence of it being a romantic restaurant would be lost.
Simple and Easily Describable
Giving a logo a fleeting look, one should be able to identify its appearance and characteristics. This means it should be recognizable and easy to describe. That is why it should be as simple as possible so that the recipient can quickly absorb its meaning. It goes to say that a logo should be memorable; the mind can associate it to the business it represents. Intricacy equals difficulty to analyze, confusion and loss of attention and concentration.
Applicable - Scalable/ Effective without color
The designer of the logo should understand that this will be used in various office/company mechanisms such as cups and plates for restaurants and office stationaries of different sizes even on posters and billboards. He should also know that this will be intended to be used on different medium of communication - print, internet, email, television, etc. Subsequently, it should also be functional with or without color. Thus, it is important that it be effective in any size, color and medium.
The ability to endure or last
The secret in logo designs is timelessness. It should be founded on substance and standards and not on temporary fashions that are followed enthusiastically for just a short period of time.
Character
What would differentiate your logo to the many companies of your industry? It should have a feature that will distinguish it from your competitors and be established as the one your company is identified with.
Now, experts may have different perspectives on how to assemble a logo but the guidelines below are an integration of the different approaches on how to put together different elements that make for a powerful logo.
Proper
A logo needs to appropriately relate to the business, although it does not necessarily have to emulate what the company's customary function is. The logo can be relevant to the general business activity or its product/s. Let's take for example you are creating a logo for a romantic restaurant, you need for it to show passion by using red font, you may include a wine glass icon and the business name. But it would be inappropriate to use childish colors as the essence of it being a romantic restaurant would be lost.
Simple and Easily Describable
Giving a logo a fleeting look, one should be able to identify its appearance and characteristics. This means it should be recognizable and easy to describe. That is why it should be as simple as possible so that the recipient can quickly absorb its meaning. It goes to say that a logo should be memorable; the mind can associate it to the business it represents. Intricacy equals difficulty to analyze, confusion and loss of attention and concentration.
Applicable - Scalable/ Effective without color
The designer of the logo should understand that this will be used in various office/company mechanisms such as cups and plates for restaurants and office stationaries of different sizes even on posters and billboards. He should also know that this will be intended to be used on different medium of communication - print, internet, email, television, etc. Subsequently, it should also be functional with or without color. Thus, it is important that it be effective in any size, color and medium.
The ability to endure or last
The secret in logo designs is timelessness. It should be founded on substance and standards and not on temporary fashions that are followed enthusiastically for just a short period of time.
Character
What would differentiate your logo to the many companies of your industry? It should have a feature that will distinguish it from your competitors and be established as the one your company is identified with.
Learn more logo and branding tips from SquadHelp 's team of graphic designers, branding specialists and marketing experts who can "sit" down with you to discuss ideas.
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