Tuesday, April 24, 2012

How to Choose a Great Graphic Designer

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Expert Author Tim B Griffiths
Why would you want a graphic designer? When you want to create a visual representation of a particular idea or message that achieves instant recognition.
Choosing the right person or studio can sometimes be difficult for many people who are uncertain of exactly what qualities to look for in a good designer. Here are some pointers.
Communication
If you cannot get your message across to your designer then it may well be impossible to get the results you want. The right person for your project is likely to be personable and professional. Select a designer that you will enjoy working with and one that also ticks all the boxes for your intended campaign.
Education and experience
Graphic design is a fusion of art and technology where basic principles can directly affect the outcome of any campaign. Well rounded training, not just software skills, is another trait that all good graphic artists should have. A strong understanding of these fundamental operations will relay a better translation of your desired outcome.
Portfolio
All artists have portfolios, a body of work which they have completed to date. Good designers should have a strong showcase of creations within a diverse range. Look for products that are in the same area that you are seeking. All campaigns should have memorable and applicable imagery covering a variety of styles and mediums.
The ability to tell a story visually
Visual marketing skills are paramount when selecting the right designer for the product. The visual artist will be able to articulate clearly the goals of the intended campaign and effectively convey this to the target audience. The capacity to convey the visual story in an engaging and compelling manner is the mark of a superior graphic technician.
Cost
This is where first class business skills and good time management are important. The designer should always have a finger on the pulse of your campaign. Failure to do so can mean cost overruns and ultimately, the total demise of your promotion.
KISS
There are a few ways to apply this acronym. I like "Keep It Simple Smart". A designer that follows this standard will often look after most of the above topics. If you want a logo design and it comes back looking like Jackson Pollock's "Blue Poles", alarm bells should probably be going off.
To summarise
Most good designers will cover several varying design styles with some more adept in certain fields and mediums. While having a diverse range of design techniques at your fingertips are a good advantage, you need to be aware of the particular types of graphic design that will be beneficial to your campaign. Try interviewing three graphic designers, introduce them to your vision. Keep in mind some of the advice above and I hope you will find an extremely valuable member of your team. Lastly, have a regard for the designers input and experience. This will help to ensure that your partnership is fruitful and successful.
Graphic Design Newcastle
Choose a good graphic designer in Newcastle
Graphic design, in essence, refers to a variety of artistic and professional creative disciplines that focus on visual communication and presentation. The old adage "a picture is worth a thousand words" is never more important than in graphic design. Graphic designers' therefore, select various methods and mediums to create a visual representation of a particular idea or message that will achieve instant recognition.
You can not walk down the street of any city without having your attention being drawn by images on buses, billboards, T-shirts and even an ice cream wrapper. It all comes down to conveying the visual message to the customer via the creative melding of art and technology that is graphic design.
If you want some ideas for your graphic design work, why not drop us a line at Newcastle Graphic Design.
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Monday, April 23, 2012

Discovering Your Personal Brand Culture

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Expert Author Maria Duron
As business owners, we spend a lot of time on marketing our brand. We lay out different marketing strategies, tapping different channels to find consumers. But some of us might be too focused on marketing alone, attracting and converting consumers to loyal customers.
Brand culture is a balance of your business goals, vision, mission, values, and beliefs mixed together.
You walk and talk your brand, that's your culture. This mix is important to a business because it's the one thing that will define and separate you from your competitors, a culture that the owner, manager and its employees live with. A strong brand culture will easily attract consumers who believe in your values and how you do business. It is seen as an important driver that can make a business successful. It is flexible and adjusts well to consumer trends. If you have a great product or service, don't let that go to waste because you have no clear vision of what your business is about.
As a personal brand, creating a culture around your brand means being clear and committed in your core values and non-negotiables (those things that are essential to who you are, what your business is, and what you will not compromise on). You should start from within. Start with the things that you have control of, like the way you run your business, the way you handle your employees. Start internally.
Here are some tips on how you can discover your brand from its core to make it into a culture:
An energetic and engaging leader - the right attitudes make a culture. If you show that you are energetic and passionate about what you do, this will rub off on those who work with you. Become an example to your team. Make your products and services a part of who you are. As a leader, inspire your team by engaging them into the realities of your business. Help them see what you want your brand to be known for. This will make them understand what your business is about and how you want others to see your brand. Once they get a clear idea, their attitudes will adjust to what your business needs. They will be happy to talk about your products and offer amazing customer service when they reach out to customers.
Put your values into action - now that you have set values for your business, you have to consistently live by them. Your team members or employees will have a hard time living by company values if they only hear and read about it. For maximum impact, you have to put your values into action. Let them see how you work and they will follow. Create a lively environment where you can live by your brand values. Empower those who work with you so that they can embody your brand culture.
Clear roles and accountability - businesses who have established a strong culture recognize how important their team members or employees are. They are part of why a business is growing. As a leader, you have to recognize their talents. This will serve as another way to inspire them. Give them clear roles and let them know what is expected from them and what they are accountable for. By empowering them like this, they will understand how important their work is and start living the brand's values. When you are hiring, you can also look for people who already share your interests and have an understanding of what you are doing for you business. This will make it easy to establish a culture.
Acknowledge success and failure - every business faces challenges and whether you get through that or not, you are left with a lesson. Remember to celebrate your business's success even if it's a small thing. Give credit to those who helped you reach that goal as a way of letting them know that their efforts are valued. If you take care of your people, they too will take care of you no matter what happens to your brand, even when you suffer a bump along the road.
Brand culture is important because it is what separates you from the others. If you have a well established culture, it is harder for you to completely lose balance in the business world. It's never too late to start defining who you are as a brand. You can start discovering and establishing your culture from within.
Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks "work" and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops - taking companies and professionals from buzz-worthy to bucks-worthy, http://buzz2bucks.com.
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Politics, No More

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Expert Author John Debar
Five years ago, during a deep meditation, I had a series of realizations that led me on a five-year hiatus from a brief period of piety in Zen. One of the things that I had realized during the meditation was that piety was for practice and it was time for me to walk the middle path. I never stopped studying nor did I cease meditating. Simply, I abandoned an illusion.
Since that day, five years ago, without pious practice, I have held steadfast to Zen principles while limiting my involvement with the illusions of this world. That is, until a few months ago when I started to pay attention to U.S. politics more intently.
Before I knew it, I was roped into the political confusion. I was angered, appalled, and as 'mad as hell' over the ignorance, lies, and greed. I would throw my hands up in the air out of rage as I listened to this congressperson or that senator make their statements on CSPAN. I would get angry when I heard of how 'this policy' might be changed on this date, which in return would affect 'these people.' I couldn't take it anymore--I went to work fighting, publishing articles, and championing for the middle and lower classes.
A few articles, arguments, and months later, I was preparing for my next battle. For inspiration, I sat down on the couch and turned on the television to MSNBC. It was the same old aggravations and, of course, I was following the same old routine--I got mad, threw my hands up out of disgust, and became red in the face.
Upon observing the pattern that I had found myself in, I saw that my participation in the battle against ignorance would never end. I knew that no matter how often I screamed "truth and justice," only half of my fellow citizens would understand the message. "There must be a better way," I thought.
It was after the realization of my futile actions when I remembered something that I had learned many years ago: We are not capable of understanding anything beyond the extent of our knowledge. Part of this is because our knowledge is based on what we choose to believe and what we choose to believe is based on our knowledge. Additionally, our knowledge is sculpted by our environment and this leads to another topic about the evolution of humanity and its illusions.
As Confucius said, "Real knowledge is to know the extent of one's ignorance." I realized that the fight would never end as long as those of whom I was trying to convince were unaware of their own obliviousness. Let's face it, most people think they are right and will do anything to justify and validate their egos--even after being presented with insurmountable evidence that they are wrong. Upon facing the sea of unawareness... I saw the error in my approach.
Back to the observations of my anger and frustrations--I questioned the sanity of my approach until I realized that I am more upset with the lack of wisdom in our government than I am with the policies and plans that they're arguing about. It seems that the basic principles of wisdom are absent in America and I blame most of this on the corporate greed that has spilled over into our government. Regardless of where I place the blame, I know better than to let the ignorance bring me down and to participate in the madness. I know that I need to be more accepting of humanity's ignorance. Yes, I am angry about the crimes against humanity, the rape of the world, and the injustices being done to the poor, the elderly, and the sick. Nevertheless, acting in anger towards our ignorance is not the way. Peace is the way.
I guess that what I am trying to say to the millions of readers who are not reading my blog: I am done writing political articles under the mode of which I have been writing them. Though I will still be involved with politics, it is time that I return my focus to the quintessential elements of our being and the root of our needs. It is time I change my approach to a more Zen or Christian like approach--that is to say, an approach from a more truthful view of the world and our existence.
Although I am very good at making a case, conducting research, and proving that America would be better off if it were ran by Democrats, I can no longer tolerate the ignorance that I must battle in order to free those souls who are fooled by the Republican Party and their corporate masters. What's more, the preceding statement proves to me that I am being consumed by the same illusions of which I am 'battling'--this makes me a fool and an imprisoned soul.
Through all of my recent arguments, pleas, and audacious statements, I have never forgotten what religious icons have taught me, nor have I lost the wisdom that Zen has shown me. Perhaps, this is why I have realized that my participation is not a reflection of truth and wisdom. Also, I have learned that it serves no great purpose to participate in the illusions of this world--especially of the political world.
It's easy to be suckered into participating--especially when you are witness to the slavery that has taken our society. I become nauseated watching people follow the illusions of greed in politics. I get downright angry when I witness people suffering by their own hand, due to the choices they have made, based on the illusions of which they whole-heartedly believe--all of which has been created for them by the hands of evil and selfishness. You know?! My instinct is to react and counter their illusions.
Politics is full of foolishness, no matter the Party. The most tiresome thing about politics is that it encompasses all of our illusions and foolishness--that is, all 313 million citizens of the United States. Maybe a solution to the foolishness would be to remind people of why we have government and what purpose government serves. Perhaps Americans need to be reminded that government is the managing department of our community that manages how we are to live our lives... together. There is an official name for this: Civilization.
Yes, I vote democrat. There is a reason for this. If I have to choose, I will choose the Party that aligns the most with the ideas of Jesus, Gandhi, Martin Luther King Jr., Gautama Siddhartha, and all other great teachers who understood that all of life is important, that everyone should have a chance, that the care for one is the care for all, and vice versa. If I have to choose, I choose spiritual wisdom.
This might be the last time I write about politics from a staunch-Democrat perspective. If I never write about politics again then my last plea to voters is this: Use your inherent wisdom, pay no mind to the details (as the details are there to distract you), and always follow your heart.
Meanwhile, I think I'm going to revisit the illusion that I abandoned five years ago. It sure in the hell beats the recent illusions of which I have given my time.
~ John Debar ~
Conscious Observer
John Debar is a writer, photographer, rogue scholar, and maverick thinker. With a genuine interest in humanity's spiritual health, he operates a blog at http://www.conscious-observer.com. The website's motto, "The Conscious Observer: Observing, deconstructing, and exposing humanity." http://www.conscious-observer.com
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Is Your Visual Brand Smart?

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New Branding Techniques For You - DY Works, Award Winning Branding
Expert Author Maria Duron
It's a fact that most people are visual creatures. This is why when it comes to your personal brand, it's important that you grab your audience's attention visually - from your website, to your social media accounts, and even your caller ID, you need to ensure that you're memorable and that people can identify that it's you.
There is too much noise out there which is why it's getting harder and harder for brands stand out. Personal brands also get overlooked even though their impact is stronger than product brands since people are the ones who are doing the interacting.
Since the first thing that people are going to notice is your visual brand, have you taken the steps to ensure that your brand is visually appealing? What are some of the ways you can ensure that your visual brand is smart?
1. Amp up your website/blog design
Your website or blog is one of the first things that people will visit when they want to learn more about you and what you have to offer. Ensure that your website or blog is attractive enough to capture their attention and make them stay long enough to read the content you share. Because even if you have the most amazing content, if no one stays long enough to read it, then people aren't going to know about it.
Your website or blog should represent you and what your brand is all about. Your design should reflect your style and personality - it would be odd, for example, if your design is very dainty and girlish, but your brand is all about rock and roll. So it should help represent you visually to your audience - make sure it's in line with how you want people to view your personal brand.
2. Optimize your social media accounts
Social media is where most people are currently spending their time, which is why it's essential for personal brands to establish their presence in different social networking sites. Though it would be easy to simply create an account and post status updates every other day, it would be better for you to optimize your account so that it is visually attractive and that it represents you.
Facebook, for example, has rolled out a new profile for users - Facebook Timeline. The most distinctive thing about it is the landscape cover that spreads out horizontally at the top of every user's page - it's a great way to enhance your page and establish a unique and distinctive visual brand. Put up a great picture that really represents you so that you can quickly grab the attention of anyone who visits your page.
3. Utilize your visual caller ID
Did you know that you can now control how you appear to people you call and to people who call you? YouMail offers you this option so you can control how your personal brand appears through caller ID. In light of this, you now have the ability to show the image and information you want to portray, and not simply be represented by a random number or even the wrong information.
YouMail's app is called WhoAreYou, and it's a completely free visual caller ID application for android phones. With the use of this app, you have better control of how your personal brand appears so you can ensure that your visual brand is as smart as possible.
4. Consistently use one picture for all accounts
Having one distinctive picture for all of your online accounts can help your visual branding. It helps you become memorable and helps people associate your work with your persona.
Of course, make sure that your picture accurately represents how you look in person, so that people who meet you will be able to remember your online profile. Don't use a picture taken years ago since this will only confuse the people you meet. As a speaker, I've found that it's always beneficial to you to look "better in person" than you do in a photo. So, don't use old photos to depict who you are now. No one appreciates that "bait and switch" feeling when they meet you in person and you look so much older than your profile pictures. Always offer something that is current and updated, as well as something visually appealing.
When it comes to your pose, it depends on how seriously you want to portray yourself. If you're a graphic artist or marketing specialist, for example, you may want a more casual pose that shows you're easy to work with; but if you're a lawyer or doctor, you may want a more professional photo so that people will see you as competent and able to do the job.
Yes, it's time to evaluate your visual brand. Nothing's worse than blending in and becoming a random person among millions of people. Be distinctive, be smart, and be unforgettable with your visual brand.
Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks "work" and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops - taking companies and professionals from buzz-worthy to bucks-worthy, http://buzz2bucks.com.
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A Picture Is Worth A Thousand Words

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Expert Author Maria Duron
Professional photos and headshots used to be for models, actors, and senior executives; photos that represent a business. These days, not only do professional photos belong to these personalities - everyone in business needs one. Yes, need. We are visual beings and it is easier for us to associate things with photos. Same as when we were young; it was easier for us to remember a word when we saw a photo of it, something to associate it with.
The same concept applies when you have a social media site or a blog. A simple yet powerful headshot in there will get you a long way. Consumers like to associate a business or a brand with a face. Let's look at some of the top reasons why having a photo on your site is important.
Promote your personal brand - when consumers go to your blog or social media site and they see your photo there, they'll sense a closeness that will make it easier for them to approach you, or leave a comment or say something on your site. You are making it easy for them to associate your brand with you. This way you are promoting your personal brand at the same time you are making it easy for consumers to separate you from the rest.
Increase traffic - people are more likely to click on your LinkedIn page or other social media sites if they see a photo of you there. You can attract readers just by putting your photo on your profile. Once they are looking around and reading your profile, and you did a great job at putting links to your other sites there, then you increase your chances of driving traffic to your other sites.
Adds credibility - readers are more inclined to believe an article or any kind of web content if the photo of the person who contributed it is there. If your blog still doesn't have a short bio and photo, it's time you sit down and add a photo and say a little something about yourself and what you do. Give your readers a little background and reasons why they should trust you.
These are some of the reasons why having a photo on your blog or social media sites is important. Even social media companies know how important having a photo online is. They are taking advantage of this by creating apps that allow users to take a photo of anyone and then have that person's contact info entered into Outlook or iPhone contacts. Face recognition is becoming more popular!
Make sure to upload good quality photos. Have a professional photographer take your photo. Have a creative shot done, depending on the brand or image that you want your readers to see. Here are some things that you can do with your photo to make it a part of your marketing strategy.
Have a series of professional photos taken - when people look for you online, you don't want the same photo of you to come up more than once in a single page. This might be a turn off for your reader. Ask a professional photographer for packages and talk about how you can have different shots taken with different clothes on. This way you can upload different photos of yourself on Facebook, LinkedIn, Twitter, YouTube, and other social media accounts. When they search your name online, they'll see all these photos of you instead of just one.
Your name as file name - use your name as your photo file name. This will make it easier for Google or any search engine to show your face when a person looks for your name online. You can also upload to Flickr if you already have an account. This makes your photos easier to come up in search engines and social media sites.
Photos are your chance of making a lasting impression that people can trust and count on you and your business.
Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks "work" and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops - taking companies and professionals from buzz-worthy to bucks-worthy, http://buzz2bucks.com.
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Does Your Picture Really Capture Your Brand?

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Expert Author Maria Duron
Social media can help our brand make a good impression if we do it right. Part of making a good impression is choosing the right profile picture for our accounts. When people visit our profiles, the first thing that they notice is our picture. This picture can either lure them to know more about us or simply close the window and move on.
Profile pictures matter because it should reflect who we are and people are likely to be drawn to our profiles when we have the right picture there. According to a study on Facebook, the most clicked part of a Facebook page is the profile picture. When our audience goes on our page and clicks on our picture, we want to make an impression that is aligned to our brand. How do we know it's the right picture for our brand?
Here are some tips on how you can do it right.
Smile - when you are smiling in your profile picture, your audience will get the impression of happiness. It could give a pitch that says you are happy and they will be too with your brand. It could also lead to better social relationships because your audience sees that you are approachable.
Body language is one way for people to read you. People can either see you as open or closed just by how you pose. For example, folded arms and closed hands mean that you are not open. A trick to show openness to your audience is to open your mouth a bit when you smile.
Babies, cartoons and pets - because you are using social media for your business, it's best to avoid using pictures of anyone but you. Don't use your baby's picture, your pets or a cartoon version of yourself because there's a big possibility that your audience will not take you seriously.
No logos - using your brand logo may seem like a great idea but people are more drawn to connect with people than logos. So avoid using your brand logo as your profile picture. However, you can try to include your brand logo in your picture like wear your brand's color, use it as a background, mini-logo in the corner, or portray your brand.
Same applies to QR codes. QR codes are good for your website if you want to direct others to your content but it's not going to work as a profile picture. You want people to remember your face as a brand and not as a QR code.
Stand out with bright backgrounds - personal branding is about standing out from the rest and one way to do that is to use bright backgrounds. Try experimenting with different bright colors and see which ones look good and effective for your brand. Rand Fishkin, founder of SEOmoz and web research mastermind did exactly this and said that orange works well for him and earned him more Twitter followers compared to other colors.
Where you look and what it means - looking straight to the camera will look like you are making direct eye contact with your audience. It seems like you are talking to them and that they have your full attention. It's a good way to make direct contact with your audience.
Studies also show that your audience will look at the area where you're facing in your picture. If your face is looking to the right, your audience will look at that area. It's the same if you are looking to your left, up or down. You can strategically look at your left if you want an audience you go through your tweets.
Stick with your picture for long periods - part of being consistent is to keep your profile picture on for months at a time. Changing it every week or every month will only confuse your audience. You have to give it some time for your image to stick before changing it. Some are even dependent on profile pictures. They search for the image instead of looking for the name because it is easier to remember.
There are different ways on how to make our profile pictures work for our brand. Think about your brand and your goals, and then capture that image you want your audience to see. Once you have an idea, hire a professional photographer to take your photos. It's a good investment. You only have one time to make a good first impression.
Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks "work" and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops - taking companies and professionals from buzz-worthy to bucks-worthy, http://buzz2bucks.com.
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Thursday, April 19, 2012

SAYEMBARA LOGO APEC 2012


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Wednesday, April 18, 2012

Weak, Evil, and Rotten Words

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Expert Author Maria Duron
Good communication is important in running a business. As people who sell and provide products and services to others, we need to effectively convey what our business is about. We have to use words that make us confident about what we are selling, words that will make us a trustworthy brand. Of course, part of conveying strong and effective messages to our consumers mean that our products and services live up and exceed their expectations. So how do we do it?
Our choice of words greatly affects how people understand what we are telling them. When we are marketing our products, we have to use words and phrases that will convince them that they do want our products or that they need the services that we are offering. Our choice of words also says a lot about how we do business and how reliable we are as a brand.
Here are some words that we should avoid using during business transactions:
Weak words - weak words can greatly affect our business transactions. When talking to customers, we have to make an impression, and using weak words is not good to start with. A sample of a weak word is the word, think. When you say, "I think you will greatly enjoy our product," you sound unsure about the product or you are making your customer feel that you are indifferent. You can improve that sentence by saying, "You will greatly enjoy our product..." then you can go on about why the product is perfect for them. Confidence plays a big factor here. If you know what you are selling and you know it well, you are likely to deliver strong and attractive messages to your customers in a natural manner. You won't even sound like you are trying to sell something. Customers love doing business with people who make them think and feel that they made the right decision by buying your products or services.
Evil words - we have a big responsibility to our business, especially when it comes to our brand's reputation. Anything we do and say reflects back to our business. That's why it's important that we avoid using evil words such as cuss words or derogatory words. It can happen when we are talking to random people out in the street and we feel like airing our opinions. It can also happen when we are on our social media sites and we accidentally updated our status on our business site instead of our personal page. Using such words will offend our customers, especially since we don't know them too well to have a deep understanding on what can and cannot offend them. Be on the safe side; always be polite and sensitive to what our customers will feel about our opinions or statements. Avoid cuss words or words that have a negative meaning.
Rotten words - our words become the worst when we mix it with negative attitude. Keeping a positive tone together with choosing the right words is important in business communication. This is especially true when it comes to customer service. A negative tone and the wrong words will prevent you from gaining a customer, making a sale, and increases your chance of getting a bad reputation. When it comes to customers asking you about anything regarding your business, here are some phrases you should avoid:
• I don't know - saying this means a lot of negative things that can bring your business down. It can mean that you don't know what you are selling. It can mean that you are not interested in this person that is asking about your products, and it can mean that you are not confident about the product or service that you are selling. It's fine if you really don't know the answer to the question, but it's better if you give them a reassuring answer like, let me find out for you. Make them feel that they are important.
• Calm down - this can happen when a customer is on your social media site writing about their bad experience they had with your brand. Don't say "calm down." Instead, apologize and empathize. Understand the problem and then let them know that you are going to do your best to resolve the issue.
• I can't do that - we may be limited by company policies but there's always a way or a workaround on a problem. Saying this will mean that you are not willing to help your customer at all. Instead of saying this, what you can say is, "What I can do is..."
Choosing the right words to say to our customers always matters. When they like something that we said or did for them, they will surely tell it to others. It is the same when they get offended by the words that we say. They will tell others how about the bad experience they had while doing business with your brand. To avoid this, always follow good etiquette and be polite.
Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks "work" and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops - taking companies and professionals from buzz-worthy to bucks-worthy, http://buzz2bucks.com.
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