Thursday, March 22, 2012

American Ethnicity: Theories and Approaches

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Expert Author Mehdi Nourian
A sociological approach to study race and ethnicity began around the end of the nineteenth century and it turned the study of race and ethnicity away from its biological perspective. According to the sociological approach, there are no pure races. Social Darwinism, a result of the larger Darwinian perspective, believed in biological differences among races. However, the social science changed and looked at the race, ethnicity and society as social phenomena and at the beginning of the twentieth century, social scientists left the Social Darwinian views behind.
As time passed and traditional societies transformed to modern ones, people emigrated to urbanized and modern cities and societies to get better opportunities. Then, when ethnic and racial groups emigrated to modern cities, they were considered as minorities, and this was the beginning of the sociology of race and ethnicity in modern society.
This societal change in American society has three phases: Agrarian society, industrial society and post-industrial society. The first phase is after the European colonization in America. America at this time was an agricultural society. Following the Civil War, the United States became an industrial society and after the World War II, because of a second change in labor need, the United States entered a post-industrial phase which needed white-collar workers more and more. As a result of this change, the ethnic and racial groups have changed during this period.
There are three major schools of thought on American ethnicity. The first is assimilation-ism, which believes that racial and ethnic groups assimilate into a changing society. The ethnic pluralism is the second school of thought, which believes that ethnic groups survive in the change process. The third school of thought on American ethnicity is the ethnic conflict theory, which argues that there is an ethnic competition for resources in a changing society. These were the social theories of race and ethnic relations on American ethnicity. Beside this, and taking the prejudice of individual Americans, there is a kind of psychological approach as well. Of course the sociological and the psychological approaches are interrelated and inseparable.
Immigration is considered as the most important factor in shaping American ethnicity. It began with the immigration of diverse groups into North America and their contact with one another and with indigenous peoples. Although immigrants went to America for many reasons, one of the most important reasons was looking for jobs and new opportunities. Then, as we study American ethnicity, we must take the immigration as a response to labor needs into account. Not were all the immigrants to America pulled to immigrate, but some of the were pushed by high rents, population pressures, lack of opportunities and evictions. Then the immigration flow to the United States depend on economic and social conditions in home countries as well as labor needs in the United States.
Another important thing which should be taken into consideration considering immigration, putting the pull and push aside, is that the decision to emigrate was typically a family decision. That is, family members migrated to solve or lessen the economic problems at different stages of family life. the second factor could be the emigrated relatives and friends. They who had emigrated earlier wrote home about opportunities and chances in America and they sent money to them so that they pay their transportation costs to immigrate to America. The third factor is that many people immigrated to the United States to be reunited with family members already in America.
We can have two major perspectives when it comes to American ethnicity. The first perspective which comes from a conservative and neo-conservative approach is looking at the American ethnicity as a whole. That is, we try to create one out of many. This approach accepts the existence of many ethnic and racial groups in America, but it tries to consider them as a whole and wants to make them one. This approach comes from political science. The second perspective is a sociological one which comes from a new left approach. It tries to distinguish different ethnic and racial groups one by one and it focuses on the differences and tries to argue that this one has been made up of many ethnicities and peoples and it sees the society not as a whole but as parts.
Taking the theories we said above into consideration, we can categories these two approaches into them. The conservative approach can be categorized as the assimilation-ists who believe that the ethnic and racial groups assimilate into the society and become one. On the other hand, the new left approach can be seen as the pluralists, as they say that ethnic and racial groups survive and keep their own culture within the society and each of them should be into account.

A New Approach to American History

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Expert Author Mehdi Nourian
While we look at American history as a part of the European history and the European history as a part of the world history, not only it gives us a wider and broader perspective to American history but also it sets us free from looking at the history based on the idea of nation-state which leads us to ignore the peoples who were not a nation. It helps us not to ignore and neglect the ethnic groups.
As history is a selective story told by a story-teller, then different narratives narrate it in different ways. That is, some of them may stress a certain event, while others neglect and ignore it. On the other hand, some may focus on the latter, while others do not talk about it very much.
The same story happens when it comes to the story of the beginning of America when the European immigrants arrived in America. This story can be told in two major ways. The first one can be very pleasant, while the second one is disgusting. The first narrative talks about the people who fled Europe from monarch, tyranny and pressure looking for freedom and liberty. They were religious people living where they were not allowed to practice their religion and were obliged to practice what they did not want to. They emigrated to the New World and settled in Plymouth in Massachusetts and they got freedom and liberty. This story is told in another way as well. That is, the European monarchs were dealing with different problems. To solve these problems they looked for new opportunities. When they were informed that they could explore the world to get new and better opportunities and to find Gold, spice and so on, they gave permission to some charter companies to start voyages. Then, 3 ships and 100 men and boys set off. They arrived in Virginia. They faced many problems and they were so starved that started cannibalism. They killed many of the indigenous people of the land to get their resources. As we see, these are two very different narratives of the same history. Selecting a story depends very much on the historian or the story-teller and the way he/she looks.
There are three different classes of people at the beginning of the 17th Century in Europe who left Europe to America. Ones who were suffering from economic problems and looked for economic freedom which was ownership and these people were mainly traders. The second class were the ones who were suffering from religious pressures and they were looking for religious freedom and these were usually reformers and Protestants. The third class were the ones who were suffering from monarchy and tyranny and were looking for political freedom and liberty and these were usually political philosophers. Each of these people had their own purposes and had a reason to flee to America and each of them settled in a specific part of America. However some of them had two or even all three of these reasons. Each of these people established their own lands and started different practices according to their problems and the reason they had come to America for.
The important fact is that whether they had fled to America for religious freedom, political freedom or economic freedom, they all had a reason and having of these reasons was enough to play as a motive to leave their country and go to a country they have never been to. On the one hand they were pushed by different pressures and problems existing in Europe and on the other hand, they were pulled by promised opportunities, freedom and liberty of the New World.

Five Clever Ideas for Promotional Items

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If you own a small or medium sized business and are interested in growing your brand and making sure more people know who you are and what you offer, a very cost effective, long term option is to use promotional items in your advertising campaigns. This allows you to generate buzz about your business, stay actively engaged with prospects and draw in new people through word of mouth. Here are five strategies that allow you to do all of this and more with your business quickly and easily.
1. Put Your Name on Everything - Every disposable, giveaway or promotional item in your place of business should have your name on it. Dentists have toothbrushes and floss. Lawyers have pens and keychains. Accountants have calculators and portfolios. Put your name on all of it.
2. Offer Limited Edition Freebies - Hess gas stations have run a successful promotional campaign for more than 30 years with their free cars, trucks, airplanes and other toys given away each holiday season. Each release is unique and limited and therefore highly sought after.
3. Partner with Other Businesses - Put your head together with another business owner and expand the scope of what you offer. Do a paired promotion where you each give away freebies from the other's office - you offer pens from your lawyer and they offer magnets from you, etc. It's an easy way to extend your reach and network yourself with other local business owners.
4. Create a Story - You could order 10,000 keychains and give them away to anyone who stops in your office or you could create a story to go with each keychain. Brand yourself with a character that people recognize and want to gather items from. Major mascots for big brands do just this to great effect. People collect items with those mascots, even if they don't buy the product they represent.
5. Diversify - The same old stuff is all fine and good, but consider the options you in expanding your reach and creating a larger network of freebies. Frisbies in the summer, ear muffs in the winter, flower pots in the spring - be creative and make sure people remember you.
Promotional giveaways are powerful tools that allow you to stand out as a business and generate new leads on a nearly weekly basis. Use your creativity and you'll find yourself doing things you never thought possible before.

Tuesday, March 20, 2012

Going Green With Your Exhibit Properties

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If you're concerned about conserving resources, including your own trade show budget, it's time to look at your exhibit inventory and make a plan for a greener future. We suggest that you ask a few questions to help you determine the best course of action.
1. What is sitting in storage?
An amazing number of companies leave old exhibit properties in permanent storage, ignoring the ongoing charges. After all, nobody wants to throw away what seems to be a perfectly good booth, even when it is no longer being used. But before you decide to toss out your old booth displays, consider refurbishing or trading in for a new exhibit instead. Keep in mind that some exhibit storage firms charge for disposing of old properties, so you will want to check for any charges before you decide. Usually, it's better for the planet - and for your company - to find a way to repurpose your booth, rather than throw it out or let it gather dust.
2. Would refurbishing the booth make sense?
If you think the exhibit just looks tired and worn, but you don't need a major reconfiguration of your booth space or booth design, refurbishing might be your best option. Exhibit design specialists can make old properties look new and reflect your latest brand image in a brand new booth design. With modular exhibit properties, it's easy to take old components and put them together in new ways. However, if you aren't using a booth because it's too small, it may be best to trade it in.
Our advice is to consider refurbishing if you aren't changing your booth space significantly and if the exhibit components are holding up structurally. However, if you're moving from a smaller to a larger booth space, your better option may be to trade in the old booth for a discount on a new exhibit that is designed to fit the new space.
In addition, keep in mind the costs of shipping a heavier, older exhibit property versus newer, lightweight displays. If your displays do a lot of traveling, you might be better off selling or trading in your exhibit.
3. Can my old exhibit be traded in for a new exhibit?
Unless your exhibit is beyond repair, you may find significant hidden value in trading in your old exhibit. In fact, a trade-in can equate to as much as 25 percent off the price of a new exhibit.
There is one client who represents the ultimate in green exhibiting. They purchased a refurbished booth about eight years ago and inquired about refurbishing it when they decided to expand their booth space last year. However, jumping from a 10 x 20 to a 10 x 40 space meant that their old booth components would not work well. They decided to go with a new custom trade show display that cost $33,000 and reduced that cost with a $5,000 discount from trading in their old exhibit.
Exhibit companies are able to refurbish the old exhibits for other clients to purchase or rent, so it turns out to be a win-win for everyone.
4. How can I find out if my booth can be refurbished or traded in?
The first step is to inspect your exhibit inventory and take photos of properties you are no longer using. Then submit those photos to one or more exhibit houses for consideration and a quote and schedule a time talk through your options with them by phone. If you have an exhibit that is currently in use but on its last legs, consider shipping it directly from a trade show to a new exhibit house for inspection and a quote. The bottom line, Never just throw it away." Getting money for used displays is the ultimate in green exhibiting.
Karin Roberts
The Tradeshow Network Marketing Group

Event Negotiating Basics

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Expert Author Richard Brody
If negotiating was simple, there would be no need to negotiate at all. In that scenario, everyone would always agree, always be fair, always look at the big picture, always be honest and honorable, and always be fully understanding of the needs of both sides. Unfortunately (or perhaps fortunately to we who negotiate professionally), these conditions rarely occur in the real world. For more than thirty years, I have been helping individuals and organizations effectively negotiate, often being able to save as much as forty percent, while also being able to put together a better, more effective and more viable event, conference, convention or program.
1. The first step that is all too often neglected must occur prior to even beginning the negotiating process. Organizations must be able to first identify what they wish to achieve. This includes the purpose and intent of the event, whether it is primary educational, fundraising, social, business, or some combination of these and other things. In addition, the group must the then prioritize their needs, and identify who their niche attendees might be. In other words, who are they trying to appeal to. Everyone involved in the running of this event must be on the same page from the onset, including the organization's leaders, the event planner (s), the event organizing committee, etc.
2. Before proceeding to the negotiating table, a meaningful budget must be created. This includes: determining anticipated attendance (must be a real number and not simply an optimistic pie in the sky number) based on actual metrics including history, marketing etc.; anticipated sponsors, donors, supporters, and subsidies; what type of marketing will be done and its associated costs; staffing needs and costs; number of events/ functions planned, and whether food and beverage is to be included, meal needs and specifications, complimentary attendees (also known as freebies); costs of meeting rooms, hotel rooms, etc. Is this an event where the rooms are paid for by the attendees, and if it is, how much impact on attendance does an attractive room rate affect? What clout does the group have, is there any flexibility in terms of dates, etc.? This process requires budgeting all revenues and expenditures, and using that as a guide to the negotiations themselves.
3. Step two should also act as a guiding light to create and use a Request for Proposal (RFP) to determine potential interest, realistic fit, as well as to inform the vendors as to the needs of the organization. The more the detail the RFP goes into, generally the better the result. For example, many organizations inadequately plan in one area or another, and because of that, have a rude awakening at "crunch" time. Areas often overlooked often include the true costs of audio- visual needs, inadequate food and beverage negotiations and creativity, economies of scale planning; and overall cost reduction.
4. Once the potential vendors has been reduced using Step three, it is time for negotiations. The negotiator must continuously demonstrate his integrity, as well as do a more than adequate job on his homework, so that he fully understands the needs of the vendor. Expert negotiators prioritize their requests and demands, so as to maximize their results. They understand that negotiating is give and take, and that effective negotiations, especially in the long term, demand a win- win philosophy. Both sides must walk away from the negotiations feeling satisfied that the agreement will work for them!
Organizations must never minimize the importance of quality negotiations. Expert negotiating is often the main difference between a potentially good event and a great, value- packed event that attendees also perceive as valuable.
With over 30 years consultative sales, marketing, training, managerial, and operations experience, Richard Brody has trained sales and marketing people in numerous industries, given hundreds of seminars, appeared as company spokesperson on over 200 radio and television programs. He's negotiated, arranged and organized hundreds of events.

Graphics That Catch the Eye-Catching

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If you are using large format printing then there is a good chance that you are doing so for promotional purposes which might mean you're creating a poster, you're creating an advert, or you're creating a banner. Large format printing allows you to make big images that can be seen from a distance and that thus are ideal for catching attention and bringing people over to find out more.
However just being 'big' is not enough to necessarily catch the eye. If you want to really catch the eye you need to employ psychology and you need to be clever in the images you create. If you use large format printing you need to employ these strategies in order to make the most of the money you'll be spending and to get the results you desire.
First of all you need to make sure that you use large format color printing to make sure that you can use vibrant and eye catching colors. While black and white can be engaging, color tends to catch our eye more when you scan the environment and this can be what we need to draw people in. You should also make sure that the large format color printing is high quality so that the colors look bold and bright and not faded and less obvious.
Now you need to think of your color scheme. Decide right away which colors you want as your background and which you want as your foreground and make sure that they contrast enough that they stand out and that they aren't at all confusing. Using colors that are opposites on the color wheel is a good way to do this, and that will then help to make the writing more legible. Some colors to avoid though are green on red, red on blue or colors that are too light such as yellow. Think black on red, white on black, or bright orange on white.
Next you need to think about the font and what you want to say. The font should of course be bold so think IMPACT or some other large typeface. It doesn't necessarily always have to big all the way through though - use the large font to catch the eye, and then consider using smaller font. This can help to make us curious enough to look closer, or even to want to approach in order to find out what it says. The way you phrase the text can also have an impact on the reaction it gets. If you make a bold and controversial statement for instance then people are going to stare, while asking a question is a great way to engage someone and to get them thinking about the answer.
Images are also crucial for effective large format color printing and the better the image you use, the more likely you are to catch the eye and the attention. Think of using images we are naturally drawn to - we are programmed for instance to look at faces. Meanwhile anything that's either cute or better yet 'sexy' will have us turning our head.
The first step to effective images and banners is to find good large format color printing. Click the links for large format printing Arizona.

Merchandising Tips For Small Boutiques

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Expert Author Jan Smith
Merchandising for small boutiques can be either difficult or easy as a profitable small boutique depends on how well you actually know and target your customers. Buying original goods or providing exceptional service will be the key for a successful small boutique.
Merchandising:
The Oxford Dictionary (circa 1964) defines merchandise as:
"n. Commodities of commerce, goods for sale.[ME, f, OF marchandise(as following, see -ise0]"
So we now know what merchandise is and today the more common usage of the word has been turned into a verb to describe the act of selling goods and services.
The dictionary.reference(dot) com/browse/boutique defines boutique as:
  • "a small shop or a small specialty department within a larger store, especially one that sells fashionable clothes and accessories or a special selection of other merchandise.
  • any small, exclusive business offering customized service: Our advertising is handled by a new Madison Avenue boutique.
  • Informal. a small business, department, etc., specializing in one aspect of a larger industry: one of Wall Street's leading research boutiques."
1. A small shop or a small specialty department:
Many people, who browse and buy from a boutique clothing store or department, do so for the privilege of being able to afford unique clothes of either style or brand names. These people are often well-off financially and are looking for every which-way to distinguish this attribute from the average shopper. Price is rarely an issue. They demand quality items and usually items that are a "one off" so that they will always have an original item.
These customers are often very demanding and demand unique and exceptional service. A successful small boutique owner/manager is accepting of this requirement and will need to cater for whims of service that are unlikely to be required by an 'average' shopper.
Buying merchandise for these types of retail outlets cannot be done in bulk as originality is paramount to success. Also, the type of merchandise sold in these boutique outlets are not the type of stock that can normally be found in a store that caters to the larger majority of shoppers.
Brand names that are recognized as high-ticketed items by their peers will often be the key to a successful small shop or speciality boutique.
2. Any small, exclusive business offering customized service:
Boutiques are not restricted to clothing shops. Any business or service can brand their business as a boutique if they can afford to cater only to the people who demand originality and are prepared to pay for this privilege.
Real Estate agents are another business who often goes for a boutique style business. Some will only deal with high-rollers interested in buying penthouses or are property developers.
Lawyers who specialise solely in doing business mergers are another form of boutique service. They have boutiqued their services to finding companies (merchandise) that can be sold or taken-over while others have specialised in other complicated and exclusive areas of the law.
3. A small business, department, etc., specializing in one aspect of a larger industry:
With life becoming more complicated with rules and regulations governing every aspect of industry, law, and everyday life, there are more and more specialist small businesses needed to cater for these aspects of larger industries. These specialists' services are now boutique businesses offering both unique knowledge and exceptional and exclusive services.
The best merchandising tips for small boutiques that I can offer is to recommend that you stay focused and brand your business as unique and exceptional.
Any unique or specialized small boutique business model will depend on understanding who your target market is and then merchandising the goods or services that they will pay premium prices to get.

Secrets of Minorities and Brands

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Expert Author Maria Duron
What are the secrets of minorities and brands? It was something we discussed at a recent #brandchat conversation and found BRANDidos shared this advice:
Your target market - understand and learn what is truly at the core of your target market. More than just demographics, understand the psychographics of your target customer.
Authenticity - creating a product that has that authentic feel gives you that unique edge. This increases your chance of selling and be talked about. However, when it comes to attracting minorities, your product has to have three qualities to make it effective and authentic: Aim for product quality, must have a strong reputation based on heritage and historical narrative, and must be sincere and identifies moral crusade. Minorities have a vast history, and brands that have the same qualities are more likely to attract them.
Engage them in conversation -don't be afraid to ask questions because this is one way of getting feedback on how your business is doing. A lot of companies are not taking advantage of engaging customers on social media sites. Consumers are more comfortable leaving a comment or suggestion on your Facebook page or "tweet" you, making it an easy place to get raw feedback from your consumers. It's also a place where they can interact with you on a personal level. They will feel that their opinions are given importance by your brand. It's also a place to get connected with other minorities because you gain access to their network.
Go mobile friendly - according to statistics, a huge percentage of minorities use smartphones while only a fourth of white mobile phone users use a smartphone. This means that if you have a website, make sure that its mobile friendly. If you send out links to your website, make sure that they can view them on their phone because they are more likely to access it on their phone. Text-messaging is another factor. Minorities are into text messaging even though there are apps to make them communicate in another way.
Bloggers as brand ambassadors - a lot of minorities go online and when they look for information, they usually go to blog sites that they trust because they are created by peers. What your brand can do is partner with bloggers and let them feature your product on their sites. Or ask them to guest blog for your website. This will increase your reach and give minorities the idea that they can trust and rely on your brand. There are a lot of minorities who are expert bloggers; you can also ask them about how you can improve your products to appeal to them.
Brands that promote diversity and include cultural influences in their products will have a natural conversation reflective of their company and the people that make up their company. This will also reflect in their social media interactions and voice if it is aligned with the company brand.
"Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks "work" and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops - taking companies and professionals from buzz-worthy to bucks-worthy, http://buzz2bucks.com."